In today’s competitive world, if you want your e-Commerce business to succeed then you need to give the best shopping experience to your customers. Hence, migrating your existing e-store to Magento is a great decision as this will increase the customer satisfaction levels for your eStore. But migration is a complex process, as it involves many steps. Also you need to transfer the data and may have to develop some of the features in this process.
Planning your Magento Re-Platforming Project
You have to start with the current store and list all the features it has. Some part of the development on your current website may not be compatible with the Magento platform therefore you may need to do some custom development to create Magento based solution from your current code. The functionality of the solution will not change even after this. If you have expert Magento developers then they can complete these tasks easily. You can also take PSD to Magento services in order to get better design, look and feel and incredible user experience of your new Magento site.
Now make a list of all the features offered by Magento and the features you would like to be included in your new Magento eStore.
Now you can create a re-platforming plan and checklist. This will help you to organize the process and will ensure you don’t forget any important feature or data during the transfer process.
Transfer the Existing Content
There are five important types of data that you need to transfer from your current store to Magento store:-
- Catalog data (product descriptions, categories)
- Personal and general data (customer accounts, subscriptions, orders, blog posts)
- Back office
- Promotions and merchandising
Transferring this information can be completed through one of the following methods.
1. Adding your products manually
In this method, you have to create a new Magento store from a scratch. It works for small stores but it will take very long time for bigger businesses.
This method requires careful formatting of your current data. Dataflow will leave your current gallery images and products intact. You can also purchase an extension that will add this functionality.
3. Hiring a specialized web agency
In this method, you will only need to present your current store and outline the desired features of the new product. If you can hire a professional company which specializes in Magento re-platforming then it is the best solution as it will take less time.
Migrating Catalog Data
“Catalog data” includes products and categories’ names, general product info, images etc. Magento offers many catalog management, catalog browsing and product browsing features. These features allow for easier management for administrator and an overwhelming shopping experience for the customers as the website has personalized each page based on the buyer’s requirements.
Migrating Personal and General Data
You have to decide whether you will keep the data accessible if you aren’t going to transfer all of it to your new Magento eStore. You may also need some custom development and data manipulations to make this possible.
Customer data migration is important and it has to be carried out in an efficient way. It is important that your customers don’t notice any changes to their information like personal data and passwords etc.
Integrating Back Office
You have to use CRM and ERP back office solutions for your e-commerce business. Magento platform offers effective integration with CRM and ERP softwares which increases the efficiency and profitability of your business.
Retaining your URLs while migrating to Magento is not difficult as your current site and the new one creates URL permalinks in same way. If your current landing page URLs have a good rating with search engines then it is better to keep them.
Migrating Merchandising and Promotion Tools
These tools help to attract more traffic to your website and increase conversion rate. You should make use of many marketing functionalities offered by Magento.
As Magento was designed especially for e-commerce site building therefore all of the Magento themes are user friendly and responsive. With the help of any experienced developer you can transfer your existing design and also add new features if you want.
Magento provides context based personalization for your growing e-commerce business. Re-platforming to Magento gives you opportunity to easily integrate modern personalization system from scratch to your site. This increases retention of your customers and boost sales.
Magento is an amazing and leading e-Commerce platform. While migrating your existing e-commerce store to Magento you may face some issues which needs to be solved. Hence for best results you should find a company which has experts to accomplish this task. This team should have expert Magento developers which already have experienced in similar work before.